Perarin — a product launch and the weeks after it

The brief

Perarin makes a diet peanut butter. Two jobs sat on the table at once: put a new product in front of people, and stop the brand disappearing for the rest of the year. Most launches solve the first and quietly lose the second.

The idea

Treat the launch and the routine as one piece of work rather than a campaign followed by silence. The launch film gets the attention; the weekly material decides whether any of that attention is still there a month later.

What we made

A launch film for the new product. An ongoing stream of routine content across the year. And graphic and lifestyle work for the diet line, where the job is less about appetite and more about making a health claim look like something a person would actually want to eat.

Craft notes

Peanut butter is a still, matte, brown subject — it has none of the natural motion or shine that makes food easy to film. The interest has to come from somewhere else: a knife going through it, the way it holds an edge, a texture close-up that reads as thick without reading as heavy. That is what most of the shot list is doing.

We do not decorate a business. We give it a world to stand in.