Client to be confirmedIn Development
Flagship retail brand world
Brand ExperienceTehran2025
StrategySpatialIdentity
A retail environment conceived as an enterable brand narrative rather than a shop fit-out.
Client to be confirmedStrategic Proposal
Cultural platform for a national brand
Cultural PlatformTehran2025
PlatformProgramming
A multi-year cultural programme proposed to give the brand a durable role in culture.
Client to be confirmedDelivered
Hospitality destination identity
Visual IdentityKish2024
IdentityBilingual
A bilingual identity system for a destination property, from wordmark to wayfinding.
Client to be confirmedDelivered
Product launch campaign world
Creative DirectionTehran2024
CampaignArt Direction
A launch built as a world with its own language, cast and rules.
Client to be confirmedConcept Study
Exhibition concept study
Spatial ConceptIsfahan2026
SpatialNarrative
A speculative study exploring how a heritage narrative becomes a walkable sequence.
Client to be confirmedDelivered
Brand strategy and repositioning
Brand StrategyTehran2023
PositioningNarrative
A repositioning programme that reset the brand's category story.
Archive available on request