Essay
A brand is not a logo. It is a place people decide to stay in.
Helia Ghaleh · 6 min
01Capabilities
Six ways we build a world.
Engagements usually begin with strategy and end with something built. Most run across several of these at once.
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Brand Strategy
Positioning, brand architecture and narrative that give the business a defensible idea before anything is designed.
PositioningArchitectureNamingNarrative
Creative Direction
A single controlling idea carried across every touchpoint, art direction and production decision.
Art DirectionCampaign IdeaCasting
Visual Identity
Identity systems built to survive scale: type, motion, image language and Persian/Latin parity.
Identity SystemTypographyBilingual
Brand Experience
Launches, activations and destination experiences people walk into, feel and remember.
ExperientialLaunchDestination
Cultural Platforms
Long-running platforms that give a brand a role in culture rather than a moment in media.
PlatformProgrammingPartnerships
Spatial Concepts
Spatial narrative and concept design for retail, hospitality and exhibition environments.
SpatialRetailExhibition
02Selected Work
All workBrand worlds, at every stage.
Project content shown here is placeholder structure. Verified client names, results, credits and imagery are supplied by KHN before publication.
03Founder-led
Helia Ghaleh
Founder & Creative Strategy Director
KHN is led from the front. Strategy, creative direction and client relationships sit with the founder, supported by a network of specialists assembled per engagement — designers, architects, producers, editors and cultural partners.
Brand StrategyCreative DirectionCultural Programming
04Thinking
Notes on brands, culture and space.
Note
Strategy is the part of the work nobody photographs.
KHN Studio · 4 min
Field note
What Tehran teaches you about building brand worlds.
KHN Studio · 5 min
Let's build the world.
Tell us the business problem. We will tell you whether we are the right partner for it.